Three days ago my italian friend Matteo Flora challenged me to take the Iced Bucket Challenge.
I’ve been following and even studying this campaign – its dynamics, its polemics – and I’ve come to the point when I simply say: whatever works.
This campaign managed to engage people all over the world, period. People gave money, didn’t give money, posted a video, challenged others to do the same, made comments and critics, laughed about it… still, we all united. Even for just a bunch of seconds, we united around this cause.
That’s why I take the challenge, I respond with the resources I have, and I challenge:
This challenge asks you to be aware. I ask you: be creative.
There are uncountable ways to raise awareness around a cause. With or without an iced bucket.
Simple acts of kindness make the world a better place for everyone.
Beyond borders. Beyond polemics. Let’s all unite.